Signage for promotion is a vital component of every advertising campaign, said an outdoor signage maker in Jacksonville. It should stand out above and beyond the ordinary banners, posters, and pamphlets. At a glance, these can all look pretty much alike, but when you stop to consider the cost per head, banners, and pamphlets are almost prohibitively expensive. A banner or a poster is not really a very good replacement for signage because they cannot be personalized unlike signs. However, with a little effort and creativity you can definitely improve your indoor and outdoor signage campaign.
Signage for promotion needs to incorporate a unique selling proposition (USP). This is what will separate your signage from the competition. If you’re competing against hundreds of other companies who also want to get their name out there, then you need something unique that will help people remember you and ultimately purchase from you. Indoor and outdoor signage should be appealing, simple, and easy to read. Your USP will speak volumes about your company.
With indoor signage, you can add as many elements to it as you like. You can include music, scent, color, and even video. Outdoor signage on the other hand, is more direct. It’s important to keep it simple so that people can quickly recognize what it is that you are advertising. Think about whether it’s best to include outdoor signage on the building’s exterior, in the middle of the parking lot, or inside of the building itself.
As far as color goes, don’t overdo it. Your signage for promotion should complement the rest of your advertising campaign, so that it doesn’t look out of place. For example, a car dealership might decide to add a red car logo to the signage, but a bank would never do that. Red is considered a risky color because it can draw in customers who may not normally be interested in banking.
When it comes to video, don’t overdo it either. There is a fine balance between being informative and being entertaining. Your signage for promotional purposes will need to be short enough to hold interest, but long enough to give potential customers a reason to stop what they are doing and take a look around.
Just because indoor and outdoor signage can both be used for the same purpose doesn’t mean that one should be more superior than the other. In fact, both can play an important role in your overall advertising strategy. The key is knowing which one to use where. For example, you might decide to use indoor signage for promotions inside the bank and use outdoor signage to promote your services or products outside of the bank. If you get it right, you will have an excellent shot at gaining the attention of customers who are looking for your particular brand or service.